CSR (Corporate Social Responsibility) has become a major issue in recent years. Companies of all sizes and in all sectors are embarking on this approach, convinced that their role is no longer limited to creating wealth for their shareholders. But CSR is not just a trend: it is a real challenge for society, which calls on companies to commit themselves to a fairer and more sustainable world.
You are convinced of the importance of Corporate Social Responsibility, but you wonder how to implement an effective approach? In this article, we are going to present you some examples of good practices to adopt in order to make your company part of a responsible policy!
What is CSR?
Corporate Social Responsibility is an approach that aims to integrate social, environmental and economic concerns into the activities of a company. In other words, a company committed to a CSR approach seeks to reconcile its economic performance with respect for human rights, environmental protection, business ethics and involvement in local life.
In practice, this can take the form of concrete actions such as reducing the company's environmental impact, improving employees' working conditions, respecting human rights and diversity, promoting professional equality, or supporting local initiatives.
Why implement a CSR approach?
As a company, the interest of implementing a CSR policy goes beyond improving its image. It has many other advantages:
Better financial performance
CSR practices can help reduce costs, improve operational efficiency and drive innovation. This can lead to superior financial performance over the long term.
Attracting and retaining talent
Employees are increasingly interested in working for companies that adopt responsible and sustainable practices. By implementing a CSR approach, a company can attract and retain the best talent.
Opening of new markets
CSR practices can help open up new markets, particularly by meeting the needs of consumers who increasingly value sustainability and social responsibility.
In short, implementing a responsible approach can enable a company to create long-term value for all its stakeholders while contributing to a more sustainable and responsible world.
What actions should be taken?
There are many actions that can be implemented to register your company in a CSR policy, here are some examples:
1) Implement a responsible purchasing policy by giving preference to suppliers who respect social and environmental standards.
2) Encourage employee engagement through CSR training and awareness programs.
3) Promote diversity and inclusion by ensuring equal employment opportunities.
4) Support local initiatives by working with local partners and supporting local environmental projects.
5) Promote transparency by communicating regularly on CSR actions, successes and failures.
6) Reduce your company's environmental impact by adopting sustainable water, energy and waste management practices.
It is important to customize your responsible commitment according to the specificities of your company and your stakeholders. To do this, you can call on experts who can help you implement this approach.
Keenat accompanies you in your approach!
Cigarette butts, masks and chewing gum?
It is Keenat's role to accompany companies who wish to engage in a CSR approach by offering them innovative and sustainable solutions for the management of their waste. Keenat helps you to set up adapted collection and recovery solutions for 3 types of waste: cigarette butts, single-use masks and chewing gum.
By entrusting Keenat with your waste management, you will reduce your environmental impact and contribute to the protection of the planet. By recovering your waste, you will also be able to reduce the cost of waste management, which will have a positive impact on your profitability.
An environmental impact report!
Keenat also offers an environmental impact report after one year of collecting your waste (butts, masks and chewing gum) so that you can communicate transparently on the actions taken by your company in terms of waste management.
You want to act in favor of the environment by implementing solutions for the collection of cigarette butts, single-use masks and chewing gum in your company?
Discover our 3 collection solutions and get a quote from our sales team!